How Recycle Coach Technology (EdTech) Maximizes Your Recycling Program’s Reach

Data shows that only an average of 16% of residents visit their municipality’s website for recycling information.

But what about the remaining 84%?

Reaching more residents by using a multitude of outreach channels is a sure-fire strategy to building a comprehensive communications plan. And to help you do this, Recycle Coach offers a set of tools that enables you to maximize your recycling programs reach efficiently.

How Recycle Coach technology (EdTech) can help you build an audience for your program, drawing attention and eyeballs to the right recycling information all year.

New user acquisition

Perhaps the most important aspect of Recycle Coach is its ability to attract residents with unique content and referrals, and convert them into subscribers that help build your municipal recycling network. Because the Recycle Coach user community crosses borders, residents in communities across North America are free to refer your residents to downloading your municipalities Recycle Coach mobile app. In this way, a broader national and international audience can help form a stronger local audience. And with each referral, your residents are able to tune into a set of tools that empowers them to find out the specifics of their local recycling program.

Build your subscription list

Recycle Coach’s “What type of recycler are you?” quiz, is a tool that not only engages residents but also helps you get in touch with them. Every time a resident takes this quiz, they are prompted to provide their email address—helping to build your program’s subscription list while maintaining the privacy of your residents. And upon downloading your municipalities Recycle Coach mobile app, residents are asked to sign up for email or text message recycling reminders, expanding the different points of contact that your program has within its reach to communicate with residents.

Leverage user analytics

Recycle Coach tools give you the power to personally monitor and measure your reach and engagement levels with easy to access analytics. Our sophisticated reporting system allows you to track the usage of your municipalities mobile and web apps. The mobile app is available via download to each and every one of your residents and the web app fits on your municipality’s recycling webpage. Like the mobile app, it includes tools like the “What goes where?” search tool, recycling and waste reminder sign-up, and collection schedules and disposal information. Recycle Coach’s new reporting system allows you to track:

• Which residents are using your municipality’s mobile app
• Which residents are visiting your municipalities recycling webpage and
• Which users are using the Recycle Coach website

Understanding both how many residents you are reaching and exactly how you are reaching them helps you tailor your communications strategy as you simultaneously build your audience.

These are 3 outreach tactics that Recycle Coach technology can help you employ.