Cheap and Cheerful Ways to Promote Recycle Coach

You’ve have new, free recycling education tools, but do residents know it exists? Billboards, TV ads, and the like, can add up quickly and are out of reach for most municipalities. How can you get the word out without breaking your budget?

Here are 6 effective ways to promote Recycle Coach’s educational tools to your residents: 

1. Use a broad range of channels in your outreach strategy to reach your residents – this can be, but not limited to, your website, press releases, social media posts, in-person booths at events, vehicle decals, and print ads. Read about why using different outreach channels is key to building an engaged recycling network: Click here.

2. Take the work out of marketing by using our free Promotional Toolkit with pre-designed ads, press release templates, and more. Ask your Customer Success Coach about it if you don’t already have access to the toolkit.  

3. Social media allows you to easily reach a large portion of the population at a click of a button (with no cost). Need help on best times to post on Facebook or Twitter, examples of what to post or images you can use?

4. Submit a press release to help get valuable publicity to spread your message.

5. Add some decals to your vechicles or haulers’ vehicles:

6. Include a line in your email signature and voicemail letting residents they can now use Recycle Coach to find out their collection schedules and set reminders.